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Wang for Balenciaga: New store at 148 Mercer St, SOHO.

A fter things got complicated with the Chelsea store and the company exit of Nicolas Ghesquiere in 2012, Alexander Wang had and still has the challenge of putting together both...

After things got complicated with the Chelsea store and the company exit of Nicolas Ghesquiere in 2012, Alexander Wang had and still has the challenge of putting together both the firm's collections with re-directing the vision of the company's retail business plan for the future. A women's new store flagship in SoHo has just opened its door on November 22nd at 148 Mercer St, while the brand's first male dedicated store will open soon just across the road, at #149.

"One of the things I wanted to convey was a sense of permanence... I want people to walk into the store and feel like it has been there forever" said Wang. The motifs used to decorate the store: Verde Ramegiatto marble by the ton for the walls and staircase, limestone tiles and chrome, resembling Cristobal Balenciaga's original salon and now headquarters at Avenue George V in Paris.

And looking at his SS14 collection, we can tell there is no coincidence with Wang's inspiration for his two collections with the firm and the ambiance created in the store: "The marble in the store came before the first collection, the retail concept was the first initial project that just to get under way. We jumped right in and started working on that and then the green was a key colour in the first collection along with the marble green motif. The store concept triggered it", said Wang.

The company's CEO, Isabelle Guichot said that the opening of Balenciaga NY women's flagship and the first dedicated men's boutique in the Americas, signals the way forward for the house in design and retail innovation for a solid positioning and possible expand during 2014.

Wang's idea is to bring the both the clasic style and elegance that resembles the Balenciaga's headquarters in France with a modern sense within the parameters of the local culture in the US. And he is so related with the SoHo's retail landscape, having 15 retail stores of his own, that there is no doubt that this is just a starting point for a bright future for the Balenciaga-Wang combination. We wish the team the best of success.

 

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Source: WWD

Store images: Thomas Iannaconne

Runway image: Stylelens


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